B2B

Do you want a B2B portal that clears out the chaos of manual orders, pricing, and stock?

Ditch the orders stuck in email threads and the calls you keep missing. If you sell in Romania or across Europe, we can build a custom B2B portal for your business together — with negotiated pricing per client, credit lines, internal approvals, and connected field reps, all synced with your ERP and the rest of your tech stack.

Company account and B2B order — cloudebs platform
10+
years of e-commerce experience
50+
B2B projects delivered
B2B / B2C
solid experience in both
EU
high-impact projects across European markets

What changes in your company from day one

Sales efficiency

Recurring orders go in within minutes, with none of the back-and-forth from calls and emails.

Lower operating costs

No more time wasted on manual data entry.

Orders, around the clock

Your customers place orders outside business hours, without waiting on a free rep.

Simpler collections

Balances, invoices, and credit limits are visible in real time, right from the client’s account.

Customer loyalty

You tailor pricing and promotions to each type of client.

Targeted campaigns

You run marketing campaigns on clearly defined customer segments, not shots in the dark.

Are you selling B2B through a store built for B2C?

A business buyer never buys on impulse — they negotiate discounts, order in bulk, use credit lines, and route everything through internal approvals. Force all that into a template built for weekend shopping, and you lose twice: you frustrate your partners and leave money on the table.

Do you want us to map out your store’s workflows together?

Send us a message
cloudebs B2B portal

B2B isn’t just a bigger online store

Both sell products online, but the logic behind them — decision-making, pricing, payment, integrations, branding — is fundamentally different.

Criterion
  • Buyer
  • Decision basis
  • Market size
  • Sales process
  • Pricing
  • Order volume
  • Payment
  • Catalog
  • Customer relationship
  • Brand building
  • Integrations
  • Objective
B2C Ecommerce
  • Individual consumer
  • Emotional — price, status, desire
  • Broad consumer audience
  • Single step
  • Fixed, public, identical for everyone
  • Small — single item or set
  • Card, cash on delivery, immediate payment
  • Public, visible to everyone
  • Transactional
  • Through image and repetition
  • Courier, payments, marketing
  • Fast conversion, transaction volume
Dedicated B2B architecture
  • Company, with multiple users involved
  • Rational — value delivered to the client’s business
  • Small group of known customers
  • Multiple steps: prospecting, testing, volume growth
  • Negotiated, customized per client
  • Large, recurring, by quantity
  • Payment terms, invoice, credit line
  • Restricted, customized per client
  • Long-term, supported by the sales agent
  • Through the sales team’s personal relationships
  • ERP, CRM, SFA, inventory, accounting
  • Operational efficiency, lower cost of sale
Buyer
B2C EcommerceIndividual consumer
Dedicated B2B architectureCompany, with multiple users involved
Decision basis
B2C EcommerceEmotional — price, status, desire
Dedicated B2B architectureRational — value delivered to the client’s business
Market size
B2C EcommerceBroad consumer audience
Dedicated B2B architectureSmall group of known customers
Sales process
B2C EcommerceSingle step
Dedicated B2B architectureMultiple steps: prospecting, testing, volume growth
Pricing
B2C EcommerceFixed, public, identical for everyone
Dedicated B2B architectureNegotiated, customized per client
Order volume
B2C EcommerceSmall — single item or set
Dedicated B2B architectureLarge, recurring, by quantity
Payment
B2C EcommerceCard, cash on delivery, immediate payment
Dedicated B2B architecturePayment terms, invoice, credit line
Catalog
B2C EcommercePublic, visible to everyone
Dedicated B2B architectureRestricted, customized per client
Customer relationship
B2C EcommerceTransactional
Dedicated B2B architectureLong-term, supported by the sales agent
Brand building
B2C EcommerceThrough image and repetition
Dedicated B2B architectureThrough the sales team’s personal relationships
Integrations
B2C EcommerceCourier, payments, marketing
Dedicated B2B architectureERP, CRM, SFA, inventory, accounting
Objective
B2C EcommerceFast conversion, transaction volume
Dedicated B2B architectureOperational efficiency, lower cost of sale

One portal, two experiences that actually work

We don’t just build a store — we build the daily working tool for both your customers and your field sales team.

Self-service B2B portal for customers

For customers

An account where every client sees their own price, their own stock, and their own history — no phone calls, no emails, no waiting on you.

  • Catalog with account-specific pricing and stock
  • Fast ordering, in large quantities
  • Invoice history, balance, and credit limit
  • One-click reordering
Mobile app for sales agents

For sales agents

A field app that shortens the road from first visit to a confirmed order in the system — built to keep working even without signal.

  • Placing orders on behalf of customers, from the field
  • Quick access to each account’s history
  • Offline functionality, with automatic sync
  • Barcode scanning directly from the app

What can your portal actually do, beyond taking orders?

Native features, with no costly custom development, designed for how companies actually buy.

01. Company accounts

You cut the chaos out of internal approvals — every user gets their exact role: admin, buyer, or approver, all under the same company account.

02. Approval workflows

You respect your client’s financial discipline — orders route automatically to the right person, based on value, department, or user.

03. Custom pricing

You protect negotiated contracts — every client sees exactly their price, with no discounts exposed publicly.

04. Quick order & reorder

You cut order placement down to seconds — direct SKU entry, CSV import, or instantly repeating a past order.

05. Request for quote (RFQ)

You stop losing negotiations in email — clients request quotes right from the platform, with the whole conversation kept in one place.

06. Credit line

You cut financial risk — the client sees clearly, right from their account, what they owe and how much credit they have left.

07. ERP / CRM integration

You eliminate manual data entry — stock, pricing, and orders sync in real time with your ERP and CRM, through REST and GraphQL APIs.

08. Segmented catalogs

You control exactly who sees what — products and prices shown selectively, by client, segment, or region, completely hidden from anyone not logged in.

09. Scalability

You grow without worrying about infrastructure — catalogs with tens of thousands of SKUs and seasonal traffic spikes are backed by cloud resources that scale automatically.

10. Modern experience

You don’t sacrifice user experience for functionality — a fast, customizable front end, headless-ready (PWA), with zero compromise on design.

From catalog to invoice, you’re in command of the whole sales flow

What the client sees, how they order, how they pay — it’s all in your hands.

Instant access to accurate information

  • Client-specific pricing
  • Real stock levels, reported per the client’s warehouse
  • Advanced filtering for large catalogs
  • B2B-style listing, with direct quantity-based purchasing

Online ordering, without the hassle

  • An ordering flow as simple as in a B2C store
  • Delivery and billing details pre-filled from the ERP
  • Configurable discounts for cash payment
  • Discounts by quantity, case, or total order value
  • Orders accepted from individual buyers too

Client account, under control

  • Access conditional on approval, before prices are shown
  • IP-address access restriction, if needed
  • Invoices with balance, financial standing, and credit limit from the ERP
  • The client’s own product codes, used when ordering
  • Direct order import from an Excel file
cloudebs mobile app for sales agents

Your reps sell anytime, anywhere, even offline

Sales reps spend only part of their day actually selling — the rest goes to travel and admin work. A dedicated mobile app puts everything they need within reach to place orders quickly, even without signal.

  • Offline mode

    Your rep never loses an order to bad signal — data syncs automatically the moment the connection’s back, with no extra work at the desk that evening.

  • Barcode scanning

    Turns a visit into an order in seconds — scan the product and move on, with no manual searching and no paperwork afterward.

  • Orders on behalf of the client

    The agent arrives prepared for every visit — the account’s full history is one click away, with no more digging through paperwork or old e-mails.

Just 5 steps from first conversation to success. Simple, honest, hassle-free.

A clear process, with verifiable stages, designed not to eat into your internal team’s time.

01
Analysis & process mapping

We respect your time from the very first discussion — we analyze your current order, approval, and pricing flow, without tying up your team in unnecessary meetings.

02
Platform setup

We handle the heavy technical work — building the account structure, catalogs, and pricing rules, without involving your team in configuration details.

03
ERP / CRM integration

We connect the platform to your existing management system, without loading extra work onto your internal IT team, with real-time sync.

04
Testing & launch

We validate the flows together with your team, on a timeline we agree on together, then launch the platform with no surprises.

05
Ongoing support

We stay by your side with maintenance and further development, so your team never loses time to unexpected technical issues.

The portal adapts to your industry, whatever it is

Distribution
Wholesale
Electrical equipment & automation
Advertising production
Electro & IT
Sports & Leisure
Fashion & Accessories
Auto & Car parts
HoReCa
Office supplies

Are you ready to get rid of the hassle in your B2B sales?

Schedule a conversation where we get to know each other, look at your current workflows (approvals, pricing, ERP integrations), and then sketch out the portal we’ll build together.

Schedule a technical discussion — cloudebs B2B portal

Leave us a message and let’s talk.

Let’s talk