B2B

Do you want a B2B portal that clears out the chaos of manual orders, pricing, and stock?

Ditch the orders stuck in email threads and the calls you keep missing. If you sell in Romania or across Europe, we can build a custom B2B portal for your business together — with negotiated pricing per client, credit lines, internal approvals, and connected field reps, all synced with your ERP and the rest of your tech stack.

Company account and B2B order — cloudebs platform
10+
years of e-commerce experience
50+
B2B projects delivered
B2B / B2C
solid experience in both
EU
high-impact projects across European markets

What changes in your company from day one

Sales efficiency

Recurring orders go in within minutes, with none of the back-and-forth from calls and emails.

Lower operating costs

No more time wasted on manual data entry.

Orders, around the clock

Your customers place orders outside business hours, without waiting on a free rep.

Simpler collections

Balances, invoices, and credit limits are visible in real time, right from the client’s account.

Customer loyalty

You tailor pricing and promotions to each type of client.

Targeted campaigns

You run marketing campaigns on clearly defined customer segments, not shots in the dark.

Are you selling B2B through a store built for B2C?

A business buyer never buys on impulse — they negotiate discounts, order in bulk, use credit lines, and route everything through internal approvals. Force all that into a template built for weekend shopping, and you lose twice: you frustrate your partners and leave money on the table.

Do you want us to map out your store’s workflows together?

Send us a message
cloudebs B2B portal

B2B isn’t just a bigger online store

Both sell products online, but the logic behind them — decision-making, pricing, payment, integrations, branding — is fundamentally different.

Criterion
  • Buyer
  • Decision basis
  • Market size
  • Sales process
  • Pricing
  • Order volume
  • Payment
  • Catalog
  • Customer relationship
  • Brand building
  • Integrations
  • Objective
B2C Ecommerce
  • Individual consumer
  • Emotional — price, status, desire
  • Broad consumer audience
  • Single step
  • Fixed, public, identical for everyone
  • Small — single item or set
  • Card, cash on delivery, immediate payment
  • Public, visible to everyone
  • Transactional
  • Through image and repetition
  • Courier, payments, marketing
  • Fast conversion, transaction volume
Dedicated B2B architecture
  • Company, with multiple users involved
  • Rational — value delivered to the client’s business
  • Small group of known customers
  • Multiple steps: prospecting, testing, volume growth
  • Negotiated, customized per client
  • Large, recurring, by quantity
  • Payment terms, invoice, credit line
  • Restricted, customized per client
  • Long-term, supported by the sales agent
  • Through the sales team’s personal relationships
  • ERP, CRM, SFA, inventory, accounting
  • Operational efficiency, lower cost of sale
Buyer
B2C EcommerceIndividual consumer
Dedicated B2B architectureCompany, with multiple users involved
Decision basis
B2C EcommerceEmotional — price, status, desire
Dedicated B2B architectureRational — value delivered to the client’s business
Market size
B2C EcommerceBroad consumer audience
Dedicated B2B architectureSmall group of known customers
Sales process
B2C EcommerceSingle step
Dedicated B2B architectureMultiple steps: prospecting, testing, volume growth
Pricing
B2C EcommerceFixed, public, identical for everyone
Dedicated B2B architectureNegotiated, customized per client
Order volume
B2C EcommerceSmall — single item or set
Dedicated B2B architectureLarge, recurring, by quantity
Payment
B2C EcommerceCard, cash on delivery, immediate payment
Dedicated B2B architecturePayment terms, invoice, credit line
Catalog
B2C EcommercePublic, visible to everyone
Dedicated B2B architectureRestricted, customized per client
Customer relationship
B2C EcommerceTransactional
Dedicated B2B architectureLong-term, supported by the sales agent
Brand building
B2C EcommerceThrough image and repetition
Dedicated B2B architectureThrough the sales team’s personal relationships
Integrations
B2C EcommerceCourier, payments, marketing
Dedicated B2B architectureERP, CRM, SFA, inventory, accounting
Objective
B2C EcommerceFast conversion, transaction volume
Dedicated B2B architectureOperational efficiency, lower cost of sale

One portal, two experiences that actually work

We don’t just build a store — we build the daily working tool for both your customers and your field sales team.

Self-service B2B portal for customers

For customers

An account where every client sees their own price, their own stock, and their own history — no phone calls, no emails, no waiting on you.

  • Catalog with account-specific pricing and stock
  • Fast ordering, in large quantities
  • Invoice history, balance, and credit limit
  • One-click reordering
CloudEBS B2B portal for your sales team

For your sales team

Reps see exactly what the client sees, and have the tools to help whenever it’s needed: prices, stock, and order history, ready for any conversation.

  • Instant view of every client account
  • Assisted order placement, on the client’s behalf
  • Full sales history, always at hand
  • Automatic alerts for credit limits and pending approvals

What can your portal actually do, beyond taking orders?

Native features, with no costly custom development, designed for how companies actually buy.

01. Company accounts

You cut the chaos out of internal approvals — every user gets their exact role: admin, buyer, or approver, all under the same company account.

02. Approval workflows

You respect your client’s financial discipline — orders route automatically to the right person, based on value, department, or user.

03. Custom pricing

You protect negotiated contracts — every client sees exactly their price, with no discounts exposed publicly.

04. Quick order & reorder

You cut order placement down to seconds — direct SKU entry, CSV import, or instantly repeating a past order.

05. Request for quote (RFQ)

You stop losing negotiations in email — clients request quotes right from the platform, with the whole conversation kept in one place.

06. Credit line

You cut financial risk — the client sees clearly, right from their account, what they owe and how much credit they have left.

07. ERP / CRM integration

You eliminate manual data entry — stock, pricing, and orders sync in real time with your ERP and CRM, through REST and GraphQL APIs.

08. Segmented catalogs

You control exactly who sees what — products and prices shown selectively, by client, segment, or region, completely hidden from anyone not logged in.

09. Scalability

You grow without worrying about infrastructure — catalogs with tens of thousands of SKUs and seasonal traffic spikes are backed by cloud resources that scale automatically.

10. Modern experience

You don’t sacrifice user experience for functionality — a fast, customizable front end, headless-ready (PWA), with zero compromise on design.

From catalog to invoice, you’re in command of the whole sales flow

What the client sees, how they order, how they pay — it’s all in your hands.

Instant access to accurate information

  • Client-specific pricing
  • Real stock levels, reported per the client’s warehouse
  • Advanced filtering for large catalogs
  • B2B-style listing, with direct quantity-based purchasing

Online ordering, without the hassle

  • An ordering flow as simple as in a B2C store
  • Delivery and billing details pre-filled from the ERP
  • Configurable discounts for cash payment
  • Discounts by quantity, case, or total order value
  • Orders accepted from individual buyers too

Client account, under control

  • Access conditional on approval, before prices are shown
  • IP-address access restriction, if needed
  • Invoices with balance, financial standing, and credit limit from the ERP
  • The client’s own product codes, used when ordering
  • Direct order import from an Excel file
CloudEBS interface for your sales team

Your client relationships, managed in one place

A good rep doesn’t need 10 different apps, they need information they can actually get to. CloudEBS brings it all together in one interface, from any browser or device.

  • Full visibility into the account

    Reps see the client’s last order, balance, and credit limit at a glance, without asking back-office for anything.

  • Orders placed on the client’s behalf

    Reps create the client’s order with the same prices and details already in place, no starting from scratch.

  • Sales history on every account

    Quotes, orders, and invoices stay attached to the account, instantly accessible, no e-mails or separate archives.

  • Alerts for limits and approvals

    Reps get notified automatically when a client hits their credit limit or needs extra approval.

Just 5 steps from first conversation to success. Simple, honest, hassle-free.

A clear process, with verifiable stages, designed not to eat into your internal team’s time.

01
Analysis & process mapping

We respect your time from the very first discussion — we analyze your current order, approval, and pricing flow, without tying up your team in unnecessary meetings.

02
Platform setup

We handle the heavy technical work — building the account structure, catalogs, and pricing rules, without involving your team in configuration details.

03
ERP / CRM integration

We connect the platform to your existing management system, without loading extra work onto your internal IT team, with real-time sync.

04
Testing & launch

We validate the flows together with your team, on a timeline we agree on together, then launch the platform with no surprises.

05
Ongoing support

We stay by your side with maintenance and further development, so your team never loses time to unexpected technical issues.

The portal adapts to your industry, whatever it is

Distribution
Wholesale
Electrical equipment & automation
Advertising production
Electro & IT
Sports & Leisure
Fashion & Accessories
Auto & Car parts
HoReCa
Office supplies

Are you ready to get rid of the hassle in your B2B sales?

Schedule a conversation where we get to know each other, look at your current workflows (approvals, pricing, ERP integrations), and then sketch out the portal we’ll build together.

Schedule a technical discussion — cloudebs B2B portal

Leave us a message and let’s talk.

Let’s talk